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Whether you’ve been in business for a while or just getting started, building an email list is a good business strategy. And contrary to popular belief that ‘email is dead’ this couldn’t be further from the truth. In fact, building your email list is one surefire way to increase your return on investment or ROI. Why? More than 99 percent of consumers check their email every day.

Sending email messages is cost-effective. For example, the return for capital invested yields roughly $38 for each dollar spent, which is the most elevated amongst the different approaches.

Building your list of subscribers is important for all businesses, veterans and newbies alike. So, without further ado, let’s take a look at a few list building strategies.

1. Create a great looking website that’s easy to navigate.

A good-looking website that’s optimized and user-friendly is a great combination. Not only is it aesthetically appealing, but it is easy to navigate. You don’t want your visitors to have to try to figure out what to do next when they visit your website. And you definitely don’t want it to look hideous either.

2. Choose your email marketing platform.

There are several to choose from including the following:

  • AWeber
  • GetResponse
  • Mailchimp
  • ConvertKit
  • Constant Contact
  • Active Campaign

They all are basically similar in their benefits and features. I would recommend you check them out and choose based on what your business needs entail.

3. Create attractive incentives.

What you offer as an incentive is just as important as the content and relevancy to your audience and who your trying to attract. Don’t just put any old thing on your website or landing page just for the sake of collecting email addresses. You need to be strategic in what you’re offering by making sure it’s something your audience is looking for to solve a problem.

Some incentives include:

  • An eBook
  • An audio book
  • Video training
  • Checklists
  • Cheat Sheets
  • Workbooks
  • And many others

The key here is to put as many incentives out as you can. In other words, don’t limit your incentives to just one method (e.g., eBook or PDF). People consume content in various ways and as such, you can even take your best blog posts and create or repurpose them into the one or all of the enticements listed above.

4. Create a lead magnet for a specific promotion.

Since the spring season is upon us, crafting a lead magnet that’s geared towards celebrating a virtual Easter event or spring cleaning guide are just a couple of examples that fit this category perfectly. It’s obviously not something that is going to go on all year long but designed specifically for this season.

5. Consistently create content.

Creating quality content on a regular basis is a must. Not only is it good for your audience, the search engines like it too. Don’t post one week and then don’t publish again for several months. The search engines don’t view this as fresh content and can greatly decrease your rankings. Besides, no one will keep coming back to a site if the content isn’t fresh. So, do your audience a favor by consistently providing them with new content on the regular.

You can do this by adding webinars and using your social media profile to direct traffic to your website. It doesn’t have to always be a new blog post as a reason to invite visitors. You can take some of your most visited content and update it with new information or create a slide show and embed it on your site, for example.

6. Side-bar opt-in form on your home page.

Placing an opt-in form on your home page is a ‘tried and true’ method of collecting emails especially when people are in a hurry, don’t like being bombarded with popup after popup or don’t know enough about you or what you offer and would like to know more.

7. Landing Page.

Creating a separate landing from your website is because it doesn’t or shouldn’t have any navigational buttons on it. A landing page is designed for one thing only and that’s to get and maintain your visitor’s undivided attention. You don’t want those who are visiting your landing page to be distracted by all the other things on your site. You want them to know about a single product or service and to stay on that page until they provided the necessary information you’re requesting.


As a business owner it’s important that you grow your list of subscribers. It gives you an opportunity to connect with your audience and better provide the products or services they are seeking. If you would like more information on list building, please be sure to download your FREE copy of “21 Ways To Add More Subscribers In Just 30 Days”.


Sonya Myricks has spent more than 20 years as a small business owner working in the service industry. As a business consultant in digital marketing, she is zealous about finding modern solutions to help businesses acquire and retain more customers. With her current online business Marketing4Noobies, Sonya regularly helps her clients overcome their marketing challenges and achieve their marketing goals.

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