It’s never easy getting eyes on your content whether it’s in the form a blog post, video, social media post or ad. And it can be frustrating when you’ve poured your heart into your message and not so much as one person visits your site. No visitors and not one comment. Yikes, that can hurt. Well, as painful as that may seem, there a few simple ways to get more eyes on your content.

Utilize social media networks.

Using social media platforms is a great way of getting eyes on your content. It’s no-cost unless you decide to boost a post or run an ad campaign. So, even if you decide to go the ads route, it’s ideal because of the low-costs involved. This is extremely helpful if you’re starting out with a small budget.

Turn your blog post into an infographic.

No need to create content from scratch. Just take some of the blog posts you’ve already written and create an infographic. People love getting information in bites or small chunks instead of having to read pages of content on the regular. And an infographic can yield a lot of useful information. Plus, people are more inclined to share it with others.

Repurpose each piece of content created.

Similar to the information above, you can get more mileage out of one piece of content if you repurpose it into another. For example:

  • Turn blog post into a video.
  • Turn a video into an audio
  • Create a checklist from your blog post
  • Add more content to your published post and create an eBook
  • Add even more content to the eBook and create a home-study course
  • Turn your eBook into an ecourse
  • Translate your eBook into different languages to reach a larger audience
  • Create a presentation and post to SlideShare

There are so many other ways to repurpose your content to get your content viewed. And you can get more organic traffic if you optimize each piece using the latest SEO tactics. For example, share your site’s URL with your social media audience, forums you visit, groups you’ve joined and don’t forget family members; they have friends too.

In the end, it comes down to creating high-quality content that people don’t mind sharing. Put out more and more content. Don’t just post on your website and think that’s all there is to it. Put your content out there and see how many eyes you can get to view it.

If you would like more ideas, tips and low-cost ways to market your content, don’t forget to sign up for our weekly newsletter.


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