It’s 2020 and I’m sure you’ve heard it before… “Content is king,” and you must have a lot of it on a regular basis that is unique and original. But sometimes a few things are missed when it comes to content marketing that needs to be explained more thoroughly. For example, When you create content for SEO, it’s important to ask a few questions before designing that content. Here are eight questions that you should be asking to make sure you know the point of your content.
* What’s Your Point of View? – All of the content that you publish, on and off your website and blog, should describe a particular overall point of view. Some people call this “finding your voice” but whatever you call it, you need to be able to string your copy together and see a point of view that develops as you read it all.
* Does the Content Resonate? – Your content should speak to a specific segment of your audience. Each time it may be a different segment, but you need to know so that the content you produce resonates with the right people at the right time in the right place if you want it to be effective.
* Does Each Piece Have a Reason for Being? – In the old days, you could throw up almost any type of content on your website or blog and as long as it had the right keywords in it, it would bring search engine traffic. Today, context matters. If you have no reason to publish that piece of content, then don’t publish it.
* Is the Content You’re Publishing Worthy? – Create content that is exceptional. Don’t publish content anyplace for any reason that’s not targeted, informative, interesting and engaging. Otherwise no one is going to read it. In other words, don’t publish content that’s only for search engines. Publish content for people.
* Is Your Content Visually Pleasing? – Include font faces, graphics, images, and plenty of white space in your content to make it easy to read and pleasant to look at. But, ensure that those additions are also relevant to the reason for the content. Additions should push the story forward, not confuse the issue.
* Are You Mixing Up the Types of Content? – Don’t always use the same format or form of content. For example, include videos, short blog posts, long blog posts, case studies, “how to” information, memes, infographics and more. The more types of content you include, the better you can tell your story and promote your products and services.
* Are You Telling Anyone about Your Content? – One of the most important aspects of content for SEO purposes is the fact that you have to promote it to get views. You can’t just publish it and expect people to find you. Yes, search engines will send you traffic, but you also need to share and promote your content on social media, in email messages, and more.
* Are You Distributing Your Content Enough? – Outside of your blog and website, you need to also publish elsewhere. Write an eBook for Kindle, publish white papers, put slides on LinkedIn, and create guest articles and blog posts. You want more people to see your name, link to your blog, and learn about you and your offerings.
Understanding why you’re publishing content is really important. Yes, you want to increase traffic. Yes, you want to get more views. Yes, you want more sales. But each piece of content should have its own reason for being published. That one piece of content may be designed to educate your audience, or it may be designed to make a sale. Each piece has its own reason for being, and that’s something you have to know in advance of creating it and publishing it.