?>?> https://marketing4noobies.com Fri, 18 Oct 2019 20:57:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 https://marketing4noobies.com/wp-content/uploads/2019/08/cropped-400dpiLogoCropped_wo_Letters-32x32.png https://marketing4noobies.com 32 32 Top 10 Reasons Why Visual Content Rules https://marketing4noobies.com/top-10-reasons-why-visual-content-rules/ https://marketing4noobies.com/top-10-reasons-why-visual-content-rules/#respond Fri, 18 Oct 2019 19:54:05 +0000 https://marketing4noobies.com/?p=199 Depict visuals.

What visual content marketing strategies have you been concentrating on?  Are you leaving anything in particular out?  Well, for starters, I’ve been noticing how visuals seem to have a major impact on how people engage with brands, websites, products and services, and other online sources in general. 

As far as online marketing is concerned, visuals are giving people a great way of understanding and valuing a product or service.  For example, Instagram, Pinterest, and Snapchat are all about visuals.  With that being said, will your focus be geared toward using visuals to market your goods and establish your brand? 

Below you will find 10 reasons visual content rules.

#1 Visuals Are Processed Faster

Approximately ninety percent of facts and figures transferred to the human brain are graphic.  What is more, images are processed 60,000 times faster in the brain than words or content.  In other words, any information you want to share is better conveyed in the form of an image.  

#2 Videos Increase Conversion Rates

Women video taping themselves.

Split testing certain features of your site using images has been shown to increase conversion rates.  In addition, making use of visuals on your landing pages can increase the average page conversion by approximately 86 percent. 

#3 Visuals Are Social Media Ready

With the use of images already being something that people share across the Internet, it just makes sense as a website owner to create sharable photos.  Plus, it’s a wonderful way to get your content or brand noticed. 

Although social engagement doesn’t directly get your site ranked, it is becoming more important for your company’s search engine optimization.

#4 Infographics Are Popular

Businesses who promote their goods or services with infographics see a 12 percent increase in traffic compared to those who do not.

Infographics are a graphically engaging manner in which to communicate information promptly and effortlessly to your audience.  Businesses that have in-house graphic designers usually are able to produce infographics quickly and easily.

Infographics are not only awesome for when it comes to getting your brand noticed, but social-media sharing, gets them mentioned or commented on more frequently than any other pieces of content — increasing their reach exponentially.

#5 Posts with Graphics Increase Page Visits

Articles coupled with images receive 94 percent more page visits and engagement than those without pictures.  Why?  People are naturally more drawn to photos than they are to links or text.  For example, Facebook posts with an image receive more or less, twice as many comments as those without.

Photo albums on Facebook receive 180 percent more engagement than a normal post.

#6 Business Image in Search Results Gets More Clicks

The likelihood of online shoppers to click on a business’ website whose images appear in the search results is somewhere around 60 percent.  That’s a huge percentage!  As such, be sure to use alternate tags for your product images.

#7 Clear Images Tell More than Product Descriptions or Reviews

A picture that tells a story about a business’ goods or products, carry more value for the consumer than product description or buyer ratings. 

#8 Pictures Reveal Your Products/Services

Use pictures to let people know about your products/services.  Photos describe your goods and/or services and puts less pressure on your viewers, which in turn, gives them the power to decide what they would like to do. 

No one likes to receive a constant badgering from brands about buying something.  As a good rule of thumb, it’s best to market your goods and services without repeatedly sending the same message to any and everybody unsolicited.  It is an effort worth being pursued and invested in.

#9 Visuals Express Ideas Quickly

Because visuals are capable of communicating information or impressions very quickly, it helps breakthrough the vast heap of online content.

Easily-palatable content is the future published content promotion.  Information that is valuable and given in the shortest time as possible, is something that online users seek out. 

By utilizing specific pieces of content to help establish your presence as a trusted expert, make use of Facebook posts, SlideShares, infographics, and so on. 

# 10 Visuals are Easy to Create

Images are becoming easier to craft especially since the ability to alter an image is greatly increased through methods that are easily accessible (e.g., PicMonkey, Pixlr Editor, Canva, etc.). 

I have started making some of my own header images for my blog posts, and am by no means a graphics artist.  But with a little bit of time and energy, any marketing manager or individual can gather plenty of information to create some images that are interesting and pleasing compared to straight text.

Start slow and see which connection is increased.  Use a split test to see which images resonates well with your audience just to see what you find.

Closing Thoughts

People are visual for the most part.  As such, images help break up the monotony of reading blog articles that have loads of information and facts to share.  Photo editing tools are easier to use, and businesses are gradually taking note of the amount of connection that they can receive if they can communicate with images rather than text alone.

Are you using split tests to see how your written content matches up with your image content for your brand?  Are you recycling your written content to look more appealing as videos, infographics, or SlideShares? 

If you have other insights to share about 10 reasons visual content dominates, add them to our comments section below!

If you would like more information on information about business startups, online marketing, and self-development please subscribe to our newsletter.

Follow us on Facebook and Instagram @marketing4noobies.

https://marketing4noobies.com/top-10-reasons-why-visual-content-rules/feed/ 0
How to Create a Facebook Group That Runs Like Clockwork https://marketing4noobies.com/how-to-create-a-facebook-group-that-runs-like-clockwork/ Thu, 15 Aug 2019 00:14:34 +0000 https://marketing4noobies.com/?p=22 Facebook as you know is a great social networking platform in spite of its issues. As such, there are several great reasons to create a Facebook group for your business. One of the most compelling reasons is that this is a project that can be set up to run like clockwork.

Facebook groups are used by one billion people on the planet and allow for a far more engaged and personal form of communication between brands and their customers. Despite these facts, a lot of companies simply aren’t using them. The reason for this is that they don’t feel they have the time or resources to dedicate to an additional marketing project on Facebook! For example, they’re already running a Facebook page and an advertising campaign. Adding another project just seems like way too much work.

But what if the group could run like clockwork? What if you could set it up, walk away, and then come back months later to find it has increased in volume?

This is completely possible thanks to the community nature of the group. A Facebook group allows people to discuss their favorite topics, share stories and tips, and generally chat amongst themselves. While it can be useful to smooth the progress of conversation in person, you aren’t strictly needed at all.

How do you get to this point?

To begin with, choose a topic for your Facebook group that is geared toward your niche or the need your business looks to fill. By doing this, you target a more select segment of the population, who are likely to have more in common and therefore have more to discuss with one another.

At the same time, you need to make sure that the rules for interacting in your group are clear and concise. This will help set the tone for interactions and also help people behave toward one another in a courteous fashion. There is an option in the settings to set this up.

By keeping your group private, at least to begin with, and inviting people manually/requiring approval for new members, you can ensure that at least the first batch of members will have the right attitude. This will again hopefully set the tone for the rest of the members and the conversation going forward.

Another thing to consider is making some of your own members into moderators. In other words, they will be tasked with approving posts, members and clamping down on any infringements of your terms. By using moderators you not only delegate some of your own work, but you also create extremely loyal followers in those moderators who will be pleased to have been chosen. As such, they may likely feel even more committed to your brand as a result.

So, if you want to experience a true since of hands-off and having your social business run like clockwork, get your Facebook group set up today!

Benefits of Creating Both a Facebook Page and a Group Page https://marketing4noobies.com/benefits-of-creating-both-a-facebook-page-and-a-group-page/ Thu, 15 Aug 2019 00:09:53 +0000 https://marketing4noobies.com/?p=19 So, you want to start promoting your business on Facebook?

The question now is whether you should create a Facebook page, a Facebook group… or both!

And the answer is of course both. But to make the most of this approach, you also need to understand what the top benefits of each are and how they are distinct. Below you will find some key differences between Facebook pages and Facebook groups.

The ABC’s

The idea of a Facebook page is to provide your business with a kind of ‘shop window’. This is a largely static page that includes a call to action, a description, a photo, etc. While your followers can post on your page, you are likely to do most of the posting and they will then comment on those posts or react by liking it.

The best feature of a Facebook page is that people can share the things you post, and this will then promote those posts to their own social networks. If you share a great post through a Facebook page, then this can end up spreading virally across all the different real-world social networks that are out there.

A Facebook group is different. A group does not allow people to share content to their networks and instead only lets them view or create posts. Most often, this is going to involve their reading what you have written or starting conversations with group members.

Facebook group posts are more often discussions within the community. These are assumed to be more personal and less advertorial, and as such they are also more likely to appear on the news-feed with more significance.

Their Usefulness

While a Facebook page allows you to create content that gets naturally shared and can include a call-to-action, a Facebook group will allow you to reach more people with each post. It will also enable more conversation.

The question then is not which one you should use, but how you can better use the two collectively to maximum effect. A Facebook page can be a great way to attract the attention of potential fans and followers, and you can then use this to get people to sign up to your Facebook group. As such, it will allow you to communicate with them more directly and also increase engagement which in turn, drive more sales, build more loyalty and trust.

10 Simple Ways To Market Your Business Using Your Facebook Profile https://marketing4noobies.com/10-simple-ways-to-market-your-business-using-your-facebook-profile/ Wed, 14 Aug 2019 23:45:27 +0000 https://marketing4noobies.com/?p=11 Your Facebook profile is a useful tool to utilize when marketing your business. Using your personal profile starts with personal relationships in building business relationships. Below you will find 10 simple ways to market your business using your Facebook profile.

#1 Let your friends know about your business.

Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.

#2 – Send friend requests.

When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.

#3 – Select who sees your content.

Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.

#4 – Allow people to follow you.

When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.

#5 – Even personal posts can connect to your business.

Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.

#6 – Don’t hesitate to create posts to your personal profile that are solely ads for your business.

This is an effective place to do that, since your friends already trust you. You have to build trust in new contacts. Remember to keep it in balance. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.

#7 – Utilize business and contact information.

Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website.

#8 – Always include a “Call to Action.”

Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

#9 – Make full use of images.

A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.

#10 – Make use of your accomplishments.

Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile.

If you can think of other ways on how to use a Facebook profile for marketing your business, share it with us in the comment area.