Facebook as you know is a great social networking platform in spite of its issues. As such, there are several great reasons to create a Facebook group for your business. One of the most compelling reasons is that this is a project that can be set up to run like clockwork.
Facebook groups are used by one billion people on the planet and allow for a far more engaged and personal form of communication between brands and their customers. Despite these facts, a lot of companies simply aren’t using them. The reason for this is that they don’t feel they have the time or resources to dedicate to an additional marketing project on Facebook! For example, they’re already running a Facebook page and an advertising campaign. Adding another project just seems like way too much work.
But what if the group could run like clockwork? What if you could set it up, walk away, and then come back months later to find it has increased in volume?
This is completely possible thanks to the community nature of the group. A Facebook group allows people to discuss their favorite topics, share stories and tips, and generally chat amongst themselves. While it can be useful to smooth the progress of conversation in person, you aren’t strictly needed at all.
How do you get to this point?
To begin with, choose a topic for your Facebook group that is geared toward your niche or the need your business looks to fill. By doing this, you target a more select segment of the population, who are likely to have more in common and therefore have more to discuss with one another.
At the same time, you need to make sure that the rules for interacting in your group are clear and concise. This will help set the tone for interactions and also help people behave toward one another in a courteous fashion. There is an option in the settings to set this up.
By keeping your group private, at least to begin with, and inviting people manually/requiring approval for new members, you can ensure that at least the first batch of members will have the right attitude. This will again hopefully set the tone for the rest of the members and the conversation going forward.
Another thing to consider is making some of your own members into moderators. In other words, they will be tasked with approving posts, members and clamping down on any infringements of your terms. By using moderators you not only delegate some of your own work, but you also create extremely loyal followers in those moderators who will be pleased to have been chosen. As such, they may likely feel even more committed to your brand as a result.
So, if you want to experience a true since of hands-off and having your social business run like clockwork, get your Facebook group set up today!